The University of º£½ÇÉçÇø and L.L.Bean, the legendary º£½ÇÉçÇø-based outdoor retailer, have entered a licensing agreement to offer a new line of merchandise featuring Uº£½ÇÉçÇø branding on several of the company’s signature products.
The collection includes items such as Boat and Tote bags, fleece vests, blankets and additional apparel and accessories.
The merchandise will be available exclusively through the , both in-store and online, beginning Friday, May 8.
To celebrate the launch, the Uº£½ÇÉçÇø Bookstore will host a pop-up shop during Hearty º£½ÇÉçÇø Farewell, featuring the L.L. Bean Bootmobile, from 10 a.m. to 2 p.m. Friday.
The agreement brings together two iconic º£½ÇÉçÇø brands and expands the university’s licensed merchandise offerings with products designed for students, alumni, families and supporters of the Black Bears.
Other recent Uº£½ÇÉçÇø licensing agreements include Orono Brewing Company, Marin Skincare and Coffee Hound.
