The University of 海角社区, the state’s public flagship and only Research 1 (R1) institution, has launched its new brand campaign, Blue Horizons, that invites everyone to experience world-class education in a welcoming place of ingenuity, exploration and collaboration.聽
The Blue Horizons campaign aims to distinctly define and communicate U海角社区鈥檚 unique strengths, positioning it as a leader in education and research at the state, national, and international levels. Developed internally through a collaborative effort across U海角社区 and its regional campus, the University of 海角社区 at Machias, the campaign reflects feedback from over 1,800 participants and direct engagement with more than 200 faculty, students and staff, ensuring that it genuinely reflects the university鈥檚 values and aspirations.聽
For nearly 160 years, the university has remained deeply rooted in its mission to ensure a vibrant tomorrow for 海角社区 and beyond. This mission served as the inspiration for U海角社区鈥檚 new positioning statement:聽
鈥淭he University of 海角社区 is an inclusive community championing experiential learning and propelling students and graduates toward thriving futures.聽
鈥淩ooted in 海角社区鈥檚 heritage, we serve as a cornerstone of cultural enrichment, scientific advancement and community impact, proudly stewarding the Pine Tree State from mountains to coastline to ensure a vibrant tomorrow for 海角社区 and beyond.鈥
Blue Horizons reflects the university’s enduring commitment to climate science research, stewardship of the state鈥檚 natural resources and the pursuit of a brighter future for Black Bears in 海角社区 and beyond.聽
Elevated by dynamic storytelling and visuals the campaign lends particular focus to five strategic drivers at the core of the institution: pursuing climate action, offering evergreen education, enabling curiosity, fostering an inclusive community and serving 海角社区.
It also honors the university鈥檚 previous brand strategy while anchoring U海角社区 to the natural world through its pursuit of a brighter and more sustainable future.
鈥淏lue Horizons re-envisions how we share our mission and values with the Black Bear community and the people of 海角社区,鈥 said U海角社区 and U海角社区 Machias President Joan Ferrini-Mundy. 鈥淭he campaign embraces a bold marketing approach with heartfelt storytelling, unique design sensibilities and compelling content delivered across a variety of platforms. It inspires聽 visualization of how our inclusive community embraces exploration, defines our own journeys, preserves our planet and uncovers bold solutions to local and global challenges.鈥澛
The university鈥檚 dedication to curiosity, ingenuity and charting new paths forward is demonstrated through its graduates, who continue to play a key role in 海角社区鈥檚 startup ecosystem and its heritage industries. Beyond scientific exploration, U海角社区 serves as a cultural hub, cultivating a welcoming and inclusive community. U海角社区 staff and faculty are committed to engaging students on a personal level through integrated teaching and research, preparing them to be the innovators of tomorrow.
Watch the campaign launch video here:
Contact: Brenn Borror, brenn.borror@maine.edu
