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Markovitch, D. G., Stough, R. A., & Huang, D. (2024). Consumer reactions to chatbot versus human service: an investigation in the role of outcome valence and perceived empathy. Journal of Retailing and Consumer Services, 79, 103847.

Obenauer, W. G., Stough, R. A., Graham, C. M., & Catto, E. M. (2025). Is “being white” a component of the superhero prototype? Perhaps, but research participants won’t tell you that. Equality, Diversity and Inclusion: An International Journal.

Graham, C., & Stough, R. (2025). Consumer perceptions of AI chatbots on Twitter (X) and Reddit: an analysis of social media sentiment and interactive marketing strategies. Journal of Research in Interactive Marketing.

Huang, D., Markovitch, D. G., & Stough, R. A. (2024). “Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust.” Journal of Retailing and Consumer Services, 76, 103600.

Stough, R., & Graham, C. (2023). “Physical or digital media: the mediating role of psychological ownership.” Journal of Research in Interactive Marketing, (ahead-of-print).

Keiper, M. C., Nachtigal, J., Lupinek, J. M., & Stough, R. A. (2023). “Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty.” Journal of Marketing Education, 02734753231195591.

Stough, R. A., & Carter, E. P. (2023). “What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in access‐based consumption.” Journal of Consumer Behaviour.

Polman, E., & Stough, R. A. (2023). “Homo indifferencus: Effects of unavailable options on preference construction.” Journal of Behavioral Decision Making, e2326.

Dumas, J. E., & Stough, R. A. (2022). “When influencers are not very influential: The negative effects of social media verification.” Journal of Consumer Behaviour, 21(3), 614-624.

Shen, J. D., Rindfleisch, A., Cakanlar, A., Ordabayeva, N., Guo, Y. J., Lamberton, C., Stough, R. & Moreau, P. (2021). “Relationship Dynamics in the Era of the Sharing Economy.” ACR North American Advances.