海角社区

Muralee Das

Associate Professor of Management
海角社区 Business School

Muralee Das is an Associate Professor of Management and teaches the capstone Strategic Decision Making and the core Management of Contemporary Organization courses in the MBA program, as well as Human Resource Management, Sports Management and Sports Practicum (Consulting) courses in the BSBA program. He was co-leader of the project that resulted in the sports management major at the 海角社区 Business School. In his past appointment at Australia鈥檚 Monash University he taught Corporations Law and Business Law.

Muralee鈥檚 teaching and research captures insights from his past corporate career as Assistant General Secretary (Assistant Chief Executive Officer) and Director of Human Resources & Services for the Asian Football Confederation (AFC). The AFC, part of Switzerland based FIFA, is one of the world鈥檚 largest sports governing organization overseeing 47 countries. Muralee also served on the Advisory Board of the International Federation of Professional Footballers (FIFPro) Asia/Oceania division, and was a General Coordinator at the multi-sports Asian Games.

His research articles and case studies on sports gambling, fantasy sports regulation, artificial intelligence in sports, sports governance and corruption in global sports, and strategic management of basketball leagues have been published in The International Sports Law Journal, The Case Journal, UNLV Gaming Law Journal and The Case Research JournalThree of his research studies on leadership of social entrepreneurs were accepted for presentation at the Academy of Management Conferences.

Muralee鈥檚 recent Executive Education work includes designing and implementing talent management workshops for the Silicon Valley health care technology firm Grand Rounds (now Included Health).

Muralee received his PhD in Management from the Melbourne Business School, University of Melbourne in Australia where he was the Ian Kirk Social Entrepreneurship Fellow. 聽He earned a Masters in Commercial Law from University of Melbourne, MBA from University of Nevada-Las Vegas and a BBA from University of Iowa. 聽Muralee, an Australian national and U.S resident, was raised in South East Asia and has worked in the United States, Australia and the Asia-Pacific.

Awards

Bangor Savings Bank/Lyndon Paul LoRusso Faculty Development Fund Award 2020, University of 海角社区

Excellence in Teaching Award 2019- 海角社区 Business School, University of 海角社区

Graduate Faculty Mentor Award 2019- University of 海角社区

Ian Kirk Social Entrepreneurship Research Fellow, University of Melbourne, Australia

Melbourne International Research Scholarship, University of Melbourne, Australia

Peer-Reviewed Journal Articles

Das, Muralee., O鈥橰eilly, N., Evans, K., & Pasqualicchio, G., National Sports Networks Rights Fees: The Influence of Fantasy Sports Participation and Women鈥檚 Sports Content, International Journal of Sports Marketing and Sponsorship.  forthcoming, accepted Dec 2023.

Das, M. and Myrden, S. (2022), ASEAN Basketball League: Game On or Game Over? The Case Research Journal.

Das, M. (2021) Fantasy sports and gambling regulation in the Asia-Pacific. International Sports Law Journal 21166鈥179 . 6,024 article accesses

Das, M. and Myrden, S. (2021) America鈥檚 Major League Soccer: Artificial Intelligence & the Quest to Become a World Class League. The Case Journal, Vol. 17 No. 2, pp. 202-225.

Das, M. and Myrden, S. (2020) Asian Football: How Corruption Disrupted Marketing Value in the Game鈥檚 Largest Fan Market. The Case Journal, Vol. 16 No. 5, pp. 585-614.

Das,M. (2018). International Regulation of Fantasy Sports: Comparative Analysis of United States, Australian and Asian Laws. University of Nevada-Las Vegas (UNLV) Gaming Law Journal, Vol. 8.  1,756 article downloads

Peer-Reviewed Book Chapters

Das, M., & Nair, M. (2004). Corporate Governance in the Global Soccer Industry: Externalities and Prospects. Corporate governance: an international perspective, 294. Malaysian Institute of Corporate Governance (MICG)

Peer-Reviewed Conference Papers/Proceedings/Caucuses

Das, M., & Devlin, F (2026), 鈥淒esigning For Impact: An Australian Case Study Of A Purpose-Built Global Education Curriculum And Its Effect On Student Global Competency鈥, accepted for presentation at 2026 International Congress for School Effectiveness and Improvement (ICSEI) Conference, Qatar, January 2026. 

Das, M., & Devlin, F (2026), 鈥淭he Impact Of Immigrant Student Populations On Global Competency Learning Outcomes: A Mixed-Methods Case Study Of An Australian Independent School鈥, accepted for presentation at 2026 International Congress for School Effectiveness and Improvement (ICSEI) Conference, Qatar, January 2026.

Das, Muralee., & Devlin, F (2024), 鈥淕lobal Competency of Business School Graduates: Lessons from Other Knowledge Creating Organizations鈥, accepted for presentation at the 2024 Academy of Management Conference, Aug 11-13, Chicago, USA.

Das, Muralee  & Norm O鈥橰eilly (2024), The Determinants and Differentiators of Lifetime Value of Professional Team Sport Athletes: A 55-Year Study (1963-2018) of the National Hockey League; accepted for presentation at the 2024 North American Society for Sports Management Conference, May 29-June 2, Minneapolis, USA.

Das, M (2023). 鈥淪ports Betting Laws and Regulation in the Asia Pacific: a 21-country analysis鈥 paper accepted for presentation at the upcoming 18th International Conference on Gambling & Risk Taking 23-25 May, 2023, Las Vegas, Nevada.

Das, M (2018). How do you score two goals with one attempt? Professional Sports Leadership for Financial and Social Returns,  Society for Interdisciplinary Business Research Conference, July 5-6, 2018 Osaka, Japan

Das, M. (2017). Corruption in Asian Football: Legal and Governance Responses to Increase Commercial Value of Football in Asia. North American Society for Sports Management Conference, Colorado, USA

Das, M., & Metz, I. (2015). What It Takes to Change the World? Talent Identification for Social Enterprises. Academy of Management Proceedings (Vol. 2015, No. 1, p. 15987). Academy of Management, Vancouver, Canada.

Das, M. (2014). Leadership Behavior and Firm Social Performance. Academy of Management Proceedings (Vol. 2014, No. 1, p. 14798). Academy of Management, Philadelphia, USA

Das, M. (2013). Leadership Behavior and Organizational Performance: Blended Value Returns-Financial & Social. Academy of Management Proceedings (Vol. 2013, No. 1, p. 13374). Academy of Management. Florida, USA

Robinson J.A & Das, M. (2013). Antecedents of Social Entrepreneurial Actions Across Developing and Developed Economies. Academy of Management Conference, Florida, USA

Muralee Das
Associate Professor of Management