Erin Percival Carter
Contact
Website
Erin Percival Carter, Ph.D., is an Assistant Professor of Marketing whose research seeks to better understand how people think about the following:
- What makes things authentic
- What makes an action moral or immoral in the modern marketplace聽
- What is important for their own well-being
She is particularly focused on how these judgments and decisions affect the market for agricultural and sustainability-focused products. Erin received her Ph.D. from the University of Colorado 鈥 Boulder and her B.S. from the University of Wyoming. Erin previously worked as a Marketing Manager for a holding company with businesses in the construction, energy, battery technology, and dining industries. Erin occasionally provides behavioral consulting services.
Service Work / Consulting
Erin has engaged in public and private sector consulting for clients ranging from local governments to Fortune 500, multinational firms. When offering consulting services, Erin focuses on utilizing behavioral experiments to provide consumer insights.
Awards
Inducted by Beta Gamma Sigma student leaders, 2021
Selected as the University of 海角社区 nominee for the 海角社区 Campus Compact鈥檚 Donald Harward Award for Excellence in Service Learning, 2021
University of 海角社区 Center for Undergraduate Research (CUGR) Faculty Fellow (2020-2021)
University of 海角社区, 海角社区 Business School Dean鈥檚 Research Award, 2019
Qualtrics Behavioral Research Grant, 2015
AMA Sheth Doctoral Consortium Fellow, 2015
Haring Symposium Discussant, 2015
University of Colorado 鈥 Boulder Fellowship, 2014, 2015, 2016, 2017
Gerald Hart Research Fellowship, 2013, 2014
Areas of Expertise
Experimental Design
Market Intelligence
Sales and Personal Selling
Education
B.S., Marketing, University of Wyoming

