C. Matt Graham
Contact
Dr. C. Matt Graham is an Associate Professor of Information Systems and Security Management at the University of 海角社区. His research is in artificial intelligence (AI) and interactive marketing, employing machine learning techniques to optimize customer engagement. His research also encompasses sentiment analysis within the AI domain, particularly concerning public perceptions of AI-driven conversational agents like ChatGPT. His research has been published in the聽Journal of Computer Information Systems (IF: 3.317), the聽Journal of Research in Interactive Marketing (IF: 8.4), and several other high-quality peer-reviewed journals. In the field of information security, He focuses on leveraging AI to fortify data protection measures, ensuring data integrity and confidentiality. Within the sphere of business analytics, his work is geared towards utilizing AI algorithms to provide actionable insights for optimizing operational efficiencies. Lastly, his expertise extends to database design and development, where he focuses on creating scalable and efficient data storage solutions.
Areas of Expertise
Relational Database Design and Development
SAP Business Analytics
Education
Ms.Ed., Business Education, Southern NH University
B.S., Business Administration, Husson University
SAP Certified Instructor
Certified Mendix Developer

